Top 7 Questions Small Businesses Ask About Social Media

Most small businesses we come into contact with realise how important social media is for their business and recognize the need to have a presence on the social media platforms like Twitter, Facebook and Google+.

Most businesses who are too busy running their business tend to find social media marketing and the technology surrounding it, intimidating.

Social media can seem daunting at first but because many small businesses realise that social media is not a fad and it is here to stay they generally have some questions that they would like answered before they decide to get involved.

social media

Here are some of the most frequently asked questions. Hopefully a question that you might have asked is included:

1. What is Social Media Marketing?

Social media marketing involves interacting with your customers and other users on social networking sites such as Facebook, Twitter and Google+.

You do this by sharing information, opinions, knowledge and interests. This process allows you to build online communities or networks, encouraging customers to participate and engage with your business, which will promote customer loyalty to you and your brand.

2. Why does my business need to get involved with social media?

The way that your customers communicate and use the Internet has changed dramatically. Most people now access the Internet via their smartphones and tablets where the information is literally there at their fingertips. There are literally billions of people of all ages now using social media and they expect your business to be there too.

By embracing social media your business will:

  • Increase your online presence
  • Raise awareness of your products and services
  • Build loyalty with existing customers
  • Build trust with prospective customers
  • Increase website traffic through social sharing

Not only that, but you could see an increase in your search engine rankings. Likes, shares, tweets and social authority are all taken into consideration in the search engines’ algorithms.

3. HELP! I don’t know where to start

Marketing on social media sites is not really much different from other marketing campaigns that you may have run. It is a good idea to start with a plan. Write down your goals and objectives you want to achieve with your social media campaign.

With a well-structured plan you will be able stay focused and not get distracted, which is so easy to do with social media.

4. How much time should I spend on Social media each day?

It does not have to be particularly time consuming, especially if you set off with a clear objective about what you want to achieve.

The only time it gets time consuming is if you are allowed to get sidetracked by all of the ‘noise’ and activity happening on the site. You can easily have a profitable marketing campaign by spending just 10 to 20 minutes in the morning and 10 to 20 minutes in the evening.

5. When should I post on social media?

The best time is when your target audience is likely to read your posts. In order to determine the best time to post consider the lifestyle of your target audience. For example, if you want to target people who work, post in the morning when they are most likely be on their way to work and check their messages on the journey. You could then post at lunchtime and again when they are travelling home again after 5pm.

If want to target an audience that is retired or does not work, post mid-morning, mid-afternoon and mid-evening.

With practice and experience you will soon be able to decide when the best time to post comments for your customers. The secret is to test and to measure the responses and comments that your posts generate (or the lack of them). Over time you will discover what works best for your business, industry and customers.

6. Which social media platform should I use?

There are a number of popular platforms you could choose from. Facebook is the most obvious choice with well over 1 billion users and the number is growing daily.

Facebook is a good choice for businesses as you can target audiences with a variety of advertising options. Not only that, but Facebook is now part of people’s daily routine and they check their accounts many times a day.

Twitter is another platform, which is part of people’s lives. It is fast paced and gives users access to information and news much quicker than traditional news channels.

As tweets are limited to just 140 characters you need to learn how to get your message across using as few words as possible. It is a reminder of how people’s attention span on social media and the Internet in general is extremely short because there is just so much information out there. People tend to scan information online rather than read huge amounts of information.

3 relatively new social media platforms are becoming incredibly popular.

The first one is Pinterest. Pinterest is a visual platform used to upload and share photos of literally any subject you can think of. It has a huge female following but is starting to level out as more men are discovering and using it.

Google+ (Google Plus) is starting to flex its muscles now. It is owned by online giant Google, so has huge financial backing. Google+ is widely tipped to be the social media channel to challenge Facebook as the king of social networks.

LinkedIn is a business-to-business social media platform. It is a lot more formal and corporate than the other social platforms. It is an excellent way to connect with peers and network professionally within a specific trade or industry.

There are many more platforms but these are the ones that are more widely used by businesses.

7. How much does Social Media cost?

If you are a small business with little or no marketing budget then the only cost is the time you spend out of your busy working day.

If you have a modest budget and would like to increase your company’s exposure then you could consider Facebook advertising, which can be affordable and very effective.

As with many areas of marketing it is always best to tailor the marketing strategies within the context of your business, industry, customers, budget and time.

If your question has not been answered then please don’t hesitate to contact us and we will be happy to share our experience and expertise with you.

As we said earlier, social media is not a fad and it is here to stay. It is being used by your customers (and probably your competitors) on a daily basis.

Another point that is worthy of a mention is that Social Media is not just for big brands!

You don’t have to be a global conglomerate to get involved with social media. In fact social media platforms give all businesses, no matter what their size, a level playing field.

Small and medium sized local businesses just like yours can reap terrific benefits from the range of opportunities that social media has to offer too.

A lot of small businesses that we talk to find social media daunting. Many don’t know where to start or lack the time simply because they’re too busy running their business.

That’s why we’ve designed our cost effective local business social media management service.

You can trust us to look after every aspect of your social media strategy – from publishing new content to responding to customer reviews.

Engage with customers and grow your audience…

To successfully grow your audience on the social web, you need to be actively sharing relevant content that engages with your fans and followers.

Providing good relevant content and engaging with your customers will keep your business in their minds and help generate awareness of your products and services.

Our team helps to grow your audience by:

  • Selecting the social networks that are right for your business and industry
  • Building your social profiles so they look professional and can be found by people searching for businesses like yours
  • Creating and sharing great content to attract new followers, likes and links
  • Starting conversations with your customers and talking about topics relevant to your business
  • Promoting your content across multiple social media websites to maximize your online exposure
  • Helping you to design and publish special offers that will attract new customers and encourage customer loyalty
  • Publicising any special events that your business is holding

If you want to give your business a wider audience then we look forward to hearing from you so that we can show you what we can do for your business.

Local Website Marketing Tips

Have you ever wondered why some local businesses seem to thrive and be incredibly successful at marketing themselves on the Internet while others can’t even manage to get one customer to their website?

If so, you are not alone. We realise that a lot of businesses find internet marketing very frustrating. There are literally thousands of different ways to market your business on the Internet, so we have put together some basic internet marketing tips we think will be useful to most local small business owners.

Google+ Local

Even if you only started your online business very recently, the chances are it will already be listed on Google+ Local. However, your mission is to make sure the information on your Google Local page is accurate.

To do that, all you need to do is claim your page and make sure that you fill in all of the information correctly (contact us if you need some help as it needs to be done properly or your ranking will suffer).

Local businesses benefit enormously from having their Google Places listing found at or near the top of the page 1 results on Google. Just this one tip alone could make a huge difference to your business.

Remember both Bing and Yahoo have their own local search platforms too
Okay, so Bing Local and Yahoo Local might not be as big and effective as Google’s local search platform but you should not ignore them as they can still drive a lot of traffic to your website. Like Google, they are free and relatively easy to do but it is vital to make sure that you give the search engines the exact kind of information they require in order to benefit fully from them.

Check your <Title> tag

Visit your website and look at the very top of your browser window. What do you see?

  • Does it describe the page that you are looking at?
  • Is it a personalized description relating to your website or is it a generic default description that could apply to any business online?
  • Does it contain keywords and phrases you would expect people to use when searching for a business like yours in the search engines?
  • If you are a local business depending on local customers in your area to find you, does it contain local search keywords?

If not then this will be another reason why you are not getting many visitors to your website.

Determine what you want your website to do

A lot of local business owners give total control of their website to their web designers. While they may be good at actually designing websites they usually don’t have a clue about marketing and making the website work efficiently for their clients. So instead of letting your designer have free rein, spend a few minutes thinking about what the goal of your website is? Yes, you want it to boost your profits by driving extra sales but how exactly will it do that? Start with just one goal, such as increasing the number of phone calls, and branch out from there. Although it is important to set goals, you also need to come up with a system for measuring the results of those goals.

Spread the word in Local directories

There are numerous directory sites on the internet, each with hundreds of thousands of visitors. Some, like Insiderpages.com, even get millions of visitors per month. It makes sense to get your business listed in these online directories, especially if there is a directory relating specifically to your industry niche.

Not only will you benefit from the extra visitors from the directories but as an added bonus, being listed will actually strengthen your rankings in Google+ Local.

Check out your competition

When was the last time you visited any of you competitors’ websites? Do you know who your competitors are? Find out what sites appear when you type in keyword and phrases that you think potential customers would use when looking for your site.

Visiting your competitors’ websites is a great way to get ideas and take stock of your own company’s online marketing efforts in comparison to theirs. Take a look at the kind of information they have on their site and see how their site compares to yours? Try to analyse why their site might be ranking higher than yours.

Join your local Chamber of Commerce and networking groups

Although this comes with a price tag, the benefits of joining the local Chamber of Commerce or a local networking group like BNI.com are enormous. You have the potential to get much more business, save your business money with member-only deals and provide a boost in the local search rankings. Here is a list of just some of the benefits:

  • Increased exposure to many other people and local businesses eager to do business with you
  • Substantially increased referrals
  • Participation in numerous networking groups each week
  • Get invited to take part in tradeshows (where you’ll have an opportunity to market your business)
  • Free workshops
  • And much more

The knock on effect for your business is definitely worth the investment and your local business is likely to grow as a result.

Post online videos

Youtube is one of the biggest search engines on the Internet and Google owns it. Google also rewards businesses who post videos on YouTube with higher search rankings, so it would be foolhardy to ignore it. Using YouTube and other online video sites is free and well worth the effort to create a video and post it online.

Don’t panic. You don’t need to produce a Hollywood Blockbuster movie. If you have a video camera or even a decent smartphone with a video camera on it, you can video yourself or members of your staff showcasing some of the services you provide or displaying some of the products you have on offer. Record a demo of how to use one of your products or you could interview some of your best customers. You could even give people a video tour around your premises. If you don’t have a video camera, you could create a simple slide show presentation in Powerpoint with some pictures and add a brief voice over.

Then, create a YouTube channel and upload it. There are many videos on YouTube itself showing how to personalise and brand it. In the video’s description add a full link to your website and make sure that it is clickable. Don’t forget to add “tags” using words that people are likely to search for (keywords relating to your business or the area that you live including your city or town).

Don’t just stick to YouTube. There are other sites such as Vimeo.com and Dailymotion.com to post on, and you can add your video to your own website by using the embed option from YouTube and your Facebook page.

Make friends with local journalists

This is probably one strategy that your competitors are not doing and it works like a charm. But you are probably wondering how you would even start to make friends with a journalist. Watch your local news items on TV, read your local newspapers and compile a list of the local reporters. Most TV stations now include the journalist Twitter ID or email address alongside the correspondent’s name while they are presenting their news item.

Start off by commenting on a story that your journalist friend wrote in the newspaper or presented on the TV. Don’t flatter them but make your comment insightful. Add value to what they have reported and make them think. You want them to remember you. Send them a story idea that has nothing to do with your business, something you think might be of interest to them. Write a blog post, Tweet or add a comment on Facebook about something that they have covered and explain why you found it interesting.

In time, you could start sending them stories you think would be newsworthy, or show them you are an expert in your particular field so if a story ever crops up relating to your business you will be the first person that they think of.

Get involved on Social Media

Why should you use Social media sites like Facebook and Twitter? Well, many budget-conscious companies have already started using these free marketing source as a way to promote, connect and brand their company, and connecting with your customers is the main reason to use social media for your business.

You will be able to communicate with your customers easily because Facebook, Twitter, etc have become a daily habit. Many log on to update as soon as they wake up, even before brushing their teeth.

To succeed with in social media marketing, don’t try and sell anything to your followers. It’s a place consumers can go to easily access your phone number, address, and other key information, even on their mobile phones. Instead, start to engage with people interested in your business: Thank customers for their business; respond to customer complaints; market your business to people most likely to support your company. Try offering/sending out exclusive discounts and deals on your social media fans and followers.

Once you have your Facebook page and Twitter accounts up-and-running, try giving LinkedIn, Instagram, and YouTube a go. The more you use the world of social media, the higher your return will be – perhaps not in direct revenue, but with increased brand loyalty, greater word-of-mouth, and stronger emotional attachment to your brand.

We can provide you with some great ways to use Facebook and other social media sites to their full potential and win over thousands of potential new customers. Give us a call to discuss all the different ways we can help you gain more traffic to your website through effective marketing and increase the sales power of your website.

Why Google+ Is Good For YOUR Business

Few brands are as familiar to us as Google.

It is now one of the most recognised brand names in the world next to Coca Cola, Microsoft and Apple. The very word Google has even entered into our everyday vocabulary. You never hear anybody say ‘I Yahooed’ something or I ‘Binged’ something. It is testament to Google’s overall popularity, the fact that ‘to Google’ is a commonly accepted verb.
Figures show that around two-thirds of the world’s internet population uses the Google search engine as opposed to other search engines.

Despite heavy advertising and a huge advertising budget, Bing has struggled to even make a dent in the search universe and Yahoo, once king of the Internet search, is fading away.
None of this has come around by accident. Google has made the science and art of search into a technology that continues to innovate and is managing to remain relevant despite the rise in popularity as social platforms such as Facebook and Twitter.

Google’s creators don’t provide all of these great search results and tools out of the goodness of its heart. Google is a well-oiled money making machine and its core product of search produces revenues of over $30 billion a year. For that kind of revenue to continue it needs to constantly evolve its product and services with a host of features and functions that are relevant, mobile and social.

One way that it is doing that is with Google+, the search giants answer to Facebook. This is a new face of social media and Google is relying on Google+ very much. It is the key and core to Google’s web strategy and business. When it was announced almost everyone said “not another social network“. They thought that Google was mad for taking on a beast like Facebook. However, just over a year since its launch in June 2011, it has rapidly increased in popularity and has now passed 250 million registered users.

Why Should You Use Google Plus as a Social Network?

Rather than ignore or dismiss Google+ as a passing fad or as a poor rival to Facebook it is very important as a business that you add it as part of your arsenal of Internet marketing tools.

Google plus is actually a good platform for business people and the average user alike. The majority of businesses and marketers online have included the Google plus one button above their content to become a part of this vast social network.

The ‘Plus one’ button is the Google+ equivalent of a Facebook ‘Like’. It makes it very easy for your viewers to share your content on the Google plus network if they like it.
Another key feature of Google plus is that you can follow people and their content in a single group or different groups. This could include family or friends or you could also create a group of people sharing the same interest on a particular topic.

The major advantage of using Google plus is that if your content is shared on Google plus then it gives a solid positive signal to the Google search engine that your content is quality content. This is great for your business and helps you in getting a good ranking, resulting in more traffic and potential customers.

Here are three powerful reasons why adding Google Plus account is important to your business.

1. Google Plus Circles

In Google Plus, “Circles” is the equivalent of Facebook “Groups”.
This allows you to place all your contacts in different circles such as friends, colleagues, work etc. From a business point of view it makes absolute sense. It means that when you post content you can choose the different circles where you want them to be displayed.
For example if you want to say how much you loved the latest Batman movie you would probably only include this information with your friends and family. But if you wanted to talk about the latest networking event that you attended or some news that happened in your industry or service sector then you would place the content so that only your business associates could see it. Another good feature is that you can also choose the update to be public if you want the content to be seen by everyone or you can keep it private.

The majority of conversations on Google+ happen in private within these “Circles”. This has led to Google+ being accused of being a ghost town when in fact it is full of vibrant passionate communities and tribes. What you see on Google+ that is visible and public is just the tip of the iceberg to what is really going on beneath the surface.

Sharing content that is relevant to your target audience is important for you as a business. The Google Plus Circles feature allows you to share content that is specific and targeted to a specific group.

2. Google Plus Hangouts

When it was launched, Google Plus Hangouts was seen as the Ace card that Google help up its sleeve. Hangouts are a place where you can create your own video chat rooms. You can have up to 9 participants in the chat.

It’s an excellent feature where you can have a live chat with multiple people at a time. This is the best place to educate your clients, share ideas or tell customer stories and case studies. You can create hangouts with customers where you can share information face to face and build the rapport without having to jump on a plane or travel miles in the car.

Google+ has made it easy to do. It has forced Facebook to sit up and look at its own model and how it can up its game to produce an equivalent feature. You can now initiate or answer a Hangout call from a person that uses the Google+ app for iOS or Android.
Live face to face video on the web is transforming communications and is allowing businesses to build online relationships with companies and their clients easier than ever.

3. Google Plus Is Search Engine Friendly

Google has invested a lot of money in Google Plus. The investment by Google of over half a billion dollars provides a hint as to how important Google sees Google+ in the future of the internet.

It sees Google+ as being the core to the future of an expanding social web and it is determined that it will remain active and relevant for everybody using it.

And because Google owns and controls this social platform you can be sure that they are using it for capturing signals for their search engines. They are also using it to capture data that will enable them to serve up more personalized data to its search users and paid Google “Adwords” customers. This is all made easier because they own it and have complete control.

So what does this mean for your business? Well, the advantage to any business being on Google+ is that you are providing content and information vital to Google’s dominance. Google will then reward you by improving your search engine results (sometime called SEO or Search Engine Optimisation).

Many online stores rely on these organic search traffic results to drive free traffic because 90% of all search results happen when your website appears on the first page of Google. That is important!

Why Google+ is Here To Stay

As a business resource Google+ is huge .If you don’t have a Google+ business page, with proper SEO, you’re missing out on potential high rankings in search results. Simply put, this could be the difference between a potential customer finding your business, and not knowing you exist.

Google is making sure their social network is here to stay. To ensure its prominence all new Google users have to sign up for an account and, as a result, Google+ is gaining 625,000 new members each day and is predicted to reach 400 million members by the end of 2012.
Google+ is integrated into Google’s black bar when you’re logged into your Google account (look for the ‘+You’ tab on the black bar at the top of the page), it’s visually appealing and it’s very easy to navigate.

All of this indicates why it is so essential for any business that takes its Search Engine Optimisation seriously uses Google+.

A Quick Introduction To Using Twitter

On the 21st March 2006, Jack Dorsey, co-founder of a little communications service called Twttr (a play on words inspired by Flickr) made the very first ‘Tweet’

Who would have thought that just seven years later Twitter, as it was renamed, would be such a global phenomenon?

It is not just used by celebrities and the general public announcing what they had for lunch. It has become a key communications channel during major political events and natural disasters.

It is so powerful that businesses now rely on Twitter for marketing, PR and customer service.

Completely different to any other communications service, users find it utterly addictive. That is why you, as a local business, should be tapping into that power. This article will give you a quick, easy to understand tutorial on how it works.

What is Twitter?

Twitter is a messaging service with over 200 million users and counting.

Users send and receive messages called ‘Tweets’ that are no more than 140 characters long. That means that they are really quick and easy to write and read.

Tweets are public so everybody can see them, making it very easy to communicate and meet new people on Twitter.

Members of the Twitter community choose who they will ‘follow’ and read their Tweets, so you have to be interesting or people will choose not to read your messages.

You can send Tweets from your mobile phone, PC, websites and desktop programs and because they are instant, people can read the messages in real time, as they happen.

For a business owner, the power of Twitter is virtually limitless:

Twitter can:

  • Provide you with a lot of FREE traffic
  • Create additional sales through well-crafted marketing tweets
  • Enter into conversation with your customers
  • Let you see what other people are saying about your products and services
  • Allow you to provide the best customer service

The most effective use of Twitter is to tweet quality information. You can do this by demonstrating your knowledge on a particular product or service.

If you consistently provide this kind of value and information, you will not only have a loyal following but you will also get a lot more sales.

The most effective way to use Twitter is to view it as a tool to build a relationship with your customers and potential customers. When you build the trust up with them, and they see that you are committed to providing great customer service as well as a fantastic product or service, they will want to visit your site and buy your products. They will feel much better about their decision to buy from you and will be more inclined to do so in the future.

Many people use Twitter to find answers to questions so they can make an informed decision on whatever they need to, from which hotel to choose in a particular city to what washing machine to buy. They trust the responses they receive through their social circle in the Twitter community more than by Googling the answer or just reading a website. So it is vital that you interact with them.

How Twitter Can Help Your Business:

From a business perspective there are a number of compelling reasons why you should use Twitter:

Branding
Twitter enables you to create an online brand that is not only professional but also personal.

Connect
You can build up a great relationship with your Twitter followers. Twitter allows you to connect with existing and potential customers in an intimate way that builds trust.

Traffic
There are over 200 million users of Twitter and it is growing every day, so it is a very powerful traffic source.

Make Money
Gaining followers on Twitter is like building a social media mailing list. This can be very lucrative if you build up a rapport with your followers and provide great customer service.

Market Research
Many tweeters are open to the idea of taking part in surveys, so it is a very effective way to conduct market research.

Essential Twitter Commands you should know:

Most of the Twitter jargon and ‘rules’ have come from the users themselves rather than from the company. The language that they use is no exception. In fact the word “tweet” is a perfect example of this. It was a term created by users and Twitter didn’t incorporate the term “Tweet” into its site until three years after the service started.

So let’s consider some other terms that will be helpful to you:

@username
In the beginning there was no way to send a message to any particular individual on Twitter. You just had to use the system for posting updates.

However, pretty quickly, people found that they wanted to hold public conversations on Twitter. So users started to adding the @ symbol to the beginning of account names as a way to send a public message or refer to somebody on Twitter.

After a while, Twitter decided to incorporate this feature into the Twitter model. An @ symbol followed by an account name is a link to that account page. This is very useful because any @messages are now a vital tool for networking on Twitter, helping you to discover and communicate with new people.

Top Tip: If you want see @messages to you or that mention you or your company, simply head to your Twitter homepage and look at the @mentions tab. This is not an automated service and you won’t receive notifications when anybody does mention you, so you need to do this regularly, but it is still a great tool nonetheless.

DM messages
Although messages on Twitter are public, the system does have a private message option.

Private notes on Twitter are called “direct messages or DM messages. The only disadvantage is that in order to send a DM, the recipient has to be following you. Weirdly, if YOU are following somebody who isn’t following you, he can DM you.

To see any DM’s or send one on the Twitter website, simply head to the top of the page and click Messages (Despite the fact that users call them DM’s, Twitter officially refers to them as ‘Messages’.

A quick word of warning: It is actually very easy to send a public message when you intend to DM somebody, and it’s also very easy to DM the wrong person, so be very careful.

To eliminate any risks, use the New Messages button, which prompts you to pick a recipient from your followers. Double check everything before hitting ‘Send’. Just like sending a text message, double check to make sure the message is going to the right person.

Top tip:
Twitter has a feature that sends you an email when somebody DM’s you. You can find this by going to ‘Settings’, then ‘Notification’. It is a good idea to leave that setting on, because the Twitter site doesn’t notify you in any way when you have a DM. It saves you having to constantly check your account.

@reply
A reply is any update posted by clicking the “reply” button on another Tweet.

After reading the tweet, click on ‘reply’ beneath the tweet. You enter your message and click on the ‘Tweet’ to send it. Easy!

Retweet or RT
This is one of the most important of the terms that you need to know on Twitter.

Retweeting is simply a way of reposting somebody else’s helpful, funny or thoughtful tweet with your followers but giving them the credit.

Retweets are incredibly viral and help important messages work their way round Twitter. They also add credibility and kudos to the person who made the original tweet. In fact, if you find that your tweets get reposted, it shows that you have some influence on the Twitter community, which is great for your business.

Hashtags (#)
New users on Twitter find hashtags the most confusing, but it is actually a very simple and useful feature and worth trying to understand.

The hashtag is simply a way for people on Twitter to categorise messages. So if somebody adds a hashtag (#) before a post, basically what they are saying is “all of these messages are about the same thing”.

For example, if you are watching the X Factor finals and want to enter into discussions about the X Factor as it is happening, by adding the hashtag before X Factor (#XFactor) or before the contestant you want to talk about, you will find all of the other conversations talking about the same subject, e.g. #SimonCowell

As you have probably realised, this has many other great possibilities. By adding the hashtag you can find conversations relating to the kind of product or service that you provide, and make useful posts to encourage people to want to know about your business.

Hashtags will also allow you to follow certain trends and popular discussions.

Top Tip: When creating a hashtag, you cannot use any blank spaces between words or this will inactivate the hashtag. So to create a hashtag subject that is two or more words long, like the Simon Cowell example above, you will need to join the words together. However, instead of typing it like this: #Simoncowell, which is quite hard to read, you can differentiate the words by adding capital letters like this; #SimonCowell, which has the effect of separating the words, even though there are no spaces between them.

Give Twitter a try for a month and feel the love

If you just dip in and out of Twitter once or twice you probably won’t get it. The real value of Twitter becomes evident only after you have followed a few accounts for a while and get a feel for how it works.

If, despite reading this article, you are having trouble seeing what all of the fuss is about, try this simple tactic:

Follow at least 4 or 5 accounts that you particularly like. It could be a celebrity, friend, politician or workmate. Then for the next 4 weeks, log into Twitter on a daily basis. Catch up on messages and click around for five to ten minutes.

Every few days, check the trending topics by using hashtags.

Finally, spend 30 minutes one day running a few searches about your product or service to see what you can learn from the discussions on Twitter.

At the end of the 4 weeks you’ll have spent a good five or six hours giving Twitter a go and hopefully you will be convinced that it is the most important new communications tool we have seen since email and how it can be hugely beneficial for your business.

If you still need convincing or some help on how you can use if for your business, contact us and we can show you how we can drive traffic and new customers to your business using Twitter.

Top 6 Facebook Tips for Small Businesses

Facebook is the big success story of the social media revolution. It has become one of the most widely used online marketing tools for business, so it makes perfect sense for YOUR business to have a Facebook presence.

We show you how to harness the power of the world’s largest social network for your company with our six simple rules for promoting your Facebook page.

1. Create Shareable Content

shareable contentShareable content is a post that directly benefits your audience. When a fan shares your post, it appears on their timeline and their friends’ news feeds, so creating shareable content is important for page exposure and acquiring new Likes.

 

People respond to a business or a brand with a ‘human side’, so don’t be afraid to add your own flair and personality. Combine your (clean) humour with content that helps your fans express their own identity. Now more than ever it’s important to put yourself in their shoes.

2. Measure and Adjust

Once 30 people have liked your page, you’ll be able to see your Page Insights, which will tell you all about how your audience is responding to your content. Page Likes, Post Reach and Engagement tools are just some of the things you can use to track your best performing posts.

3. Be Available

People love an authentic presence online, so be conversational and share what you are genuinely interested in. Remember that it’s about quality not quantity. Respond to both good and bad feedback. Experiment with post types and times. You can schedule posts on Facebook, which is a godsend for businesses with little digital resource and don’t have the time or employees to post for them.

4. Don’t Be Too Formal

Say goodbye to formalities and loosen up a bit. People on Facebook are there primarily to catch up with friends, so if you want their attention, you have to talk to them as though you are just another friend to encourage interaction rather than sounding like a marketer. People don’t go on Facebook to read sales pitches. That is not to say that your shouldn’t be professional, but have a little fun with your status.

5. Credit Where Credit Is Due

Do not take credit for an image that does not belong to you. This doesn’t mean that you can’t share an image your think that your audience would love to see on your page, even if you didn’t take it yourself. It simply means that you should, at all times, give credit where credit is due. Adding a link to the original source builds credibility and trust with your audience.

6. Don’t Irritate Your Followers

Don't irritate your followers_1

Facebook likes an active page but people are quick to say if something is not to their liking. The aim is to be consistent and to post regularly, but don’t overdo it. Ask yourself questions such as: “would my audience share this?”, “would they find it interesting?”, “would they like to see this in their newsfeed?”. If the answer is yes, then go ahead.

 

Don’t Get Overwhelmed

Starting a social media marketing campaign can be extremely overwhelming if you’re not familiar with the digital space. Just the thought of creating a company Facebook page or tweeting to your consumers can cause stress and anxiety for some small businesses who are too busy running their offline bricks and mortar business.

This is where we can help. We have lots of experience and online marketing expertise, so why not contact us today and see how we can help your business. We look forward to hearing from you.