As the blogging community flourishes, the terms such as ‘RSS Fatigue’ and ‘Creative Burnout’ are fast making their appearance in the world of blogging.
There are different schools of thought that straightaway refuse to devote any significance to the frequency or other that regard it as a means for enhanced web traffic. Some bloggers also feel that the unnecessary pressure around posting frequency will ultimately become a significant barrier in the maturity of blogging.
Its time the blogging community halted the flurry of activity and studied the need and impact of frequency of posts on the general well-being of the blogosphere.
Factors to consider
Here we list a few thought-provoking pointers to consider while deciding how much posting frequency is just right:
1. Writer and Reader Burnout – Frequent postings leave the writer quite burnt out both physically and in the ability to write. The content drive for good quality and rich content negatively impacts the blogger and hence the need to reduce pressure around maintaining frequency.
Similarly, most of the loyal readers will experience a burnout, especially if they daily reach you via a bookmark or an RSS feed.
2. Quality of Audience- It’s preferable to engage the audience you want to have a relationship with instead of maintaining a rigid frequency. Otherwise, the traffic that is created is irrelevant and redundant. In a scenario where the blogosphere doubles itself every six months, a new blog every second is hardly likely to generate web traffic.
3. Reader Participation – It has often been noticed that though the traffic gets reduced with a less frequency of posts, the number of comments definitely goes up. In fact, readers engage in conversation better amongst each other if the frequency of posts is less.
4. RSS Referrals – One of the major reasons to maintain a high frequency of posting is to enhance the number of referrals into your blog via search engines and RSS feeds. Hence a greater amount of quality content definitely opens more doors into your blogs.
5. Blog Context – No rules remain applicable in the face of the actual context’s requirement. Different types of topics lead to variant styles and frequency patterns. For instance, a topic such as politics will ask for a higher frequency because of the dynamic nature of the topic.
6. Incompatibility with a high pressure job – Bandwidth constraint is one of the topmost reasons for not blogging. Frequent posting keeps key senior executives and thought leaders out of the blogosphere. Owing to this, the blogosphere not only loses some valuable thought content, but also loses out on major prospective marketers.
7. Negative impact on content quality – The pressure of daily postings takes its toll on the quality of content. Very few bloggers have the capacity and content to churn out quality content on a daily basis.
8. Puts the blogosphere’s credibility at stake – As many bloggers continue to produce bad quality content, the reputation of the blogosphere on the whole comes under a cloud. Errors tend to multiply which ultimately starts telling on the overall credibility of the blogging community and its bloggers.
9. Type of Visitors – The kind of visitors you expect on your blogs influence the frequency required. As we discussed in ‘Blog Context’, the topic of your blog might require a high number of visitors and hence a higher frequency. Having more posts here could actually mean greater search engine traffic.
10. Length of the post – A blogger can maintain a higher frequency if the length of each post can be kept short. This is often not in the hands of the blogger but is influenced more by the general norm of the site.
11. Individual rhythm and consistency – At the end of the day, what matters is how your readers react to your work and what loyal readership levels you retain. It is important that the bloggers find and maintain their own frequency routine. The readers then are sure to come back, no matter what the frequency is.