How Often Should You Post To Your Blog?

As the blogging community flourishes, the terms such as ‘RSS Fatigue’ and ‘Creative Burnout’ are fast making their appearance in the world of blogging.

There are different schools of thought that straightaway refuse to devote any significance to the frequency or other that regard it as a means for enhanced web traffic. Some bloggers also feel that the unnecessary pressure around posting frequency will ultimately become a significant barrier in the maturity of blogging.

Its time the blogging community halted the flurry of activity and studied the need and impact of frequency of posts on the general well-being of the blogosphere.

Factors to consider

Here we list a few thought-provoking pointers to consider while deciding how much posting frequency is just right:

1. Writer and Reader Burnout – Frequent postings leave the writer quite burnt out both physically and in the ability to write. The content drive for good quality and rich content negatively impacts the blogger and hence the need to reduce pressure around maintaining frequency.

Similarly, most of the loyal readers will experience a burnout, especially if they daily reach you via a bookmark or an RSS feed.

2. Quality of Audience- It’s preferable to engage the audience you want to have a relationship with instead of maintaining a rigid frequency. Otherwise, the traffic that is created is irrelevant and redundant. In a scenario where the blogosphere doubles itself every six months, a new blog every second is hardly likely to generate web traffic.

3. Reader Participation – It has often been noticed that though the traffic gets reduced with a less frequency of posts, the number of comments definitely goes up. In fact, readers engage in conversation better amongst each other if the frequency of posts is less.

4. RSS Referrals – One of the major reasons to maintain a high frequency of posting is to enhance the number of referrals into your blog via search engines and RSS feeds. Hence a greater amount of quality content definitely opens more doors into your blogs.

5. Blog Context – No rules remain applicable in the face of the actual context’s requirement. Different types of topics lead to variant styles and frequency patterns. For instance, a topic such as politics will ask for a higher frequency because of the dynamic nature of the topic.

6. Incompatibility with a high pressure job – Bandwidth constraint is one of the topmost reasons for not blogging. Frequent posting keeps key senior executives and thought leaders out of the blogosphere. Owing to this, the blogosphere not only loses some valuable thought content, but also loses out on major prospective marketers.

7. Negative impact on content quality – The pressure of daily postings takes its toll on the quality of content. Very few bloggers have the capacity and content to churn out quality content on a daily basis.

8. Puts the blogosphere’s credibility at stake – As many bloggers continue to produce bad quality content, the reputation of the blogosphere on the whole comes under a cloud. Errors tend to multiply which ultimately starts telling on the overall credibility of the blogging community and its bloggers.

9. Type of Visitors – The kind of visitors you expect on your blogs influence the frequency required. As we discussed in ‘Blog Context’, the topic of your blog might require a high number of visitors and hence a higher frequency. Having more posts here could actually mean greater search engine traffic.

10. Length of the post – A blogger can maintain a higher frequency if the length of each post can be kept short. This is often not in the hands of the blogger but is influenced more by the general norm of the site.

11. Individual rhythm and consistency – At the end of the day, what matters is how your readers react to your work and what loyal readership levels you retain. It is important that the bloggers find and maintain their own frequency routine. The readers then are sure to come back, no matter what the frequency is.

Why Blogging Is Good For Search Engines

The elementary structure of search engines is programmed as such that it reacts in an extremely dynamic and result-oriented manner to fresh content.

The latest and highest quality updated content is what the search engines always crave for and react to the best.

Content and Search Engines

The key factor which makes blogging a beneficial web activity for search engines is that the search engines respond well to new content on a website or a weblog. In fact, the internet jargon labels ‘content as the king’ from a search engine’s viewpoint.

Blogs provide one of the most simple, quick and easy methods of adding content to a website.  Users don’t need to know HTML or web design techniques to add content if they do so through the medium of blogs.

Ready Information

Search engines also react marvelously well to mediums from where they can dish out ready information. Analysis of various news and information websites vis-à-vis weblogs has proven that the information content in blogs is more easily accessible than that in websites.

To explain further, search engines respond well to the blogs also because of the blogs’ unique relationship with the user and the content. If we talk about the pages sitting in an index, we are waiting for the search engine to visit and query the data. On the other hand, owing to the unique feed association, the user is right there, getting the data almost as soon as you create it.

RSS Feeds

Besides, RSS feeds have also shifted the choice of visible content. By using RSS feeds, blogs give visitors the ability to use blog aggregators such as, Bloglines, Yahoo’s blog aggregator or a desktop tool such as FeedDemon.

This again works well for search engines. From the search point of view, you can go to Yahoo! and type your search term and simply find results. The site represented by those results has an RSS feed which you can subscribe to and read on a regular basis.

Default Structure

Most importantly, the inherent and basic search engine friendly nature of blogs is what gets the attention of search engine marketers. As we said earlier, blogs are easy to publish and tend to contain lots of fresh, keyword rich text.

Moreover, as many blogs are rendered as static HTML pages in standard compliant designs, all of this information is readily available for the search engine spiders.

To conclude, blogs provide a faster and qualitative access through the medium of search engines to an informed and interested audience. This in turn does well for the efficiency and abilities of the search engines.