Ben runs a small business in Surrey, and like many small business owners, knows that being found on the internet is vital to his overall marketing strategy.
He has a website but he still can’t be found on the search engines when people look for his services. He types in his company name and his website appears at the top, but potential clients can’t find him.
Ben knows absolutely nothing about how to get started on getting his site seen. But, luckily, we do.
To find out how we can help your business get seen, sign up for a free website audit using the form below. From the information you provide us with, we can look into your current website setup and offer you advice on how you can improve your rankings (where your site appears on the search engines).
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Local Lead Generation
Local Lead Generation is simply generating more local leads for your business. Many local small businesses have a website (or should have), but many do not generate leads from it. Most are more ‘brochure’ style, to let your customers know what you do.
With our local lead generation services, we build websites geared totally to getting your phone ringing, with powerful call-to-action images and text. These highly targeted sites are promoted through social media (e.g. Facebook, Twitter, Google+) and through the search engines (e.g. Google, Bing, Yahoo) to gather as much traffic (and potential new customers) as possible.
Of course, you still have traditional marketing methods, such as your business cards, flyers, mailing lists and advertising, but if your business has a targeted web site, then your marketing reach can go way beyond those methods. And at a much reduced rate.
With the correct marketing plan behind you, you can expand your current client base and increase your profits.
Local Search Engine Marketing
Your business can gain more clients by using a bespoke developed lead generation site focused on getting customers to call you. Even if you already have your own website, you can have additional search engine friendly lead generation “mini sites” targeted at key phrases that your potential customers may use to find you. For example, if you are a plumber, you could have a site dedicated to boiler installations in your local town.
This will give you multiple listings in the search engines, which increases your chances of attracting new clients.
To get your website onto page one of the search engines, you need to let them know your site exists, and generate a “buzz” around your website. This takes constant work, using related sites and social signals (based around social platforms like Facebook, Twitter, Pinterest, Instagram, etc).
We can take care of all the background tasks required to get your lead generating website ranking higher in the search engines when a potential client starts looking for your services. We work on a local basis so that you can adequately service those people who find your website.
Local Social Media Marketing
Your potential customers are more than likely using Facebook or Twitter every day. There are several ways of marketing to them via these social networks. With Facebook, the easiest ways are to operate a Facebook Fan Page for your business, and anyone who ‘likes’ the page will see your updates.
With Twitter, you simply need to get in front of your potential customers and get them to ‘follow’ you. This can be very time consuming and tedious.
However, we can take on that role for you by developing social channels that are targeted to bringing in visitors to your site when they search for particular terms that match your marketing.
For any online marketing to be effective, it needs to be consistent and targeted. As part of our promotion methods, we can analyse data for the keyword phrases and terms that relate to your marketing, and develop strategies to help you gain more traffic, and, ultimately, more business.
Facebook is the marketing tool of the moment. With literally millions of users worldwide, Facebook can help you connect to your customers, interact with them and create more awareness for your business.
For a small monthly fee, we will…
- Create a highly targeted local lead generation website tailored to your business
- Promote the lead generating site to gain maximum traffic through search engines
- Use social media channels like Facebook, Twitter and YouTube to gather even more social traffic
- Help to get YOUR phone ringing
If your business needs more clients/customers, then contact us today to get your marketing plan started.